Feast It

Charity event case study: BHF London to Brighton

The British Heart Foundation London to Brighton charity bike-ride has taken place each summer since 1976 and involves an estimated 30,000 riders. The BHF first brought in the help of Feast It in 2018 to manage a line-up of street food and drink suppliers to provide hard-earned refreshments for the riders and their friends and families. Feast It worked at the event again in 2019, managing 10 street-food suppliers, 3 coffee suppliers, and 3 bar set-ups across the Clapham and Brighton sites.

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Event details

Client: The British Heart Foundation

Venue: Clapham Common and Brighton Beach

Event type: Charity sporting event

Number of attendees: 30,000

Date: June 2018 & 2019

End-end management

Feast It's event management team provided end-end support, which included the handling of supplier documentation and payments, and logistical operations such as overseeing load-in and de-rig. Other duties included managing supplier placement at both locations, supporting suppliers with their power requirements, and the management of a VIP marquee on Brighton Beach. Feast It also provided an on-site manager, to ensure the smooth running of the event. 

Curation of suppliers

Feast It worked closely with the BHF team to curate a line up of food and bar suppliers to suit the demographic. Food suppliers were selected for the event based on their ability to turn around between 200-300 portions per hour, keeping queue times at a minimum whilst maintaining the Feast It standard of quality. 

Our offering included: 

10x street food suppliers (inc. Italian, British, and South American)

1x dessert suppliers

3x coffee suppliers

3x bar set-ups 

Data driven

Thanks to the data we collected at the event in 2018 through our EPOS systems, we had unparalleled knowledge of the attendee's cuisine and menu-item preferences. We were able to learn from this data to improve the food and drink offering in 2019 to best suit this audience, resulting in a 68% increase in sales. 

A massive thank you to Rory who looked after all the caterers on site, he was great and knew all the production elements too, so he massively took the caterers off my hands on event day.

The British Heart Foundation

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