Feast It

Exhibition case study: The Bike Shed Festival

The Bike Shed Festival welcomes 16,000 motorcycle fanatics to its huge exhibition at Tobacco Docks every May. The event features an epic display of motorcycles alongside live music, retailers, artists and exhibitors. Feast It curated the line-up of street food and soft drink suppliers at the event in 2018 and 2019, ensuring the guests were satisfied across the weekend.

Event details

Client: The Bike Shed

Venue: Tobacco Dock, London

Event type: Motorcycle Exhibition

Number of attendees: 16,000

Date: May 2018, & 2019

End-end management

Feast It's event management team provided end-end support, which included the handling of supplier documentation and payments, and logistical operations such as overseeing load-in and de-rig. The team worked closely with Tobacco Dock, to ensure the selected suppliers were suitably placed at the venue, and adhered to their food prep restrictions. Feast It also provided an on-site manager for the duration of the festival, to ensure the smooth running of the event. 

Curation of suppliers

Feast It worked closely with the Bike Shed team to curate a line up of suppliers to suit the predominantly male and meat-eating demographic. Suppliers were selected for the event based on their ability to turn around between 200-300 portions per hour, keeping queue times at a minimum whilst maintaining the Feast It standard of quality. 

Our offering included: 

10x street food suppliers (inc. Steak & Chips, Meatballs & Mexican) 

2x dessert suppliers

2x coffee suppliers

Data driven

Thanks to the data we collected at the event in 2018 through our EPOS systems, we had unparalleled knowledge of the attendee's cuisine and menu-item preferences. We were able to learn from this data to improve the food offering in 2019 to best suit this audience, resulting in a 30% increase in sales. 

We’ve worked with Feast It at our events for a few years now & they have always been brilliant. Not only do they have a huge selection of traders available to pick from, but the team themselves are a pleasure to work with and strive to make the process as easy as possible from start to finish. I can happily recommend them & look forward to working with them again soon

The Bike Shed

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