Our Street Food Residency at W12 Studios in White City is into its second month of trading and whilst some of our coolest street food suppliers command the grills, you can also find some of the freshest up and coming music acts in the biz - you’ll be getting down, whilst chowing down. One of our most innovative suppliers, Cheeky Burger, have taken to the grill for another month from 12PM onwards each weekday - get down and have a taste, these guys are fearless with their flavours! We caught up with power couple Sebastien and Marta to learn more about the Cheeky Burger brand and what new tricks they have up their sleeve for their W12 residency…
FROM CONCEPTION TO INCEPTION
If you were to play the word association game with street food, our bet is that the whole room would shout out HUGE DIRTY, DELICIOUS BURGERS! It’s true - the burger is the age-old, most iconic product to adorn market stall grills far and wide since the street food concept began. 10 years ago you’d have been hard pushed to find much else on the food market scene than the trusty Burg but fast forward to 2019 and it’s a very different picture. You only have to look at Borough Market or GRUB Manchester to see delish dosas, tasty tacos and fire-cracking curries with huge, hungry queues.
So how can the burger continue to claim it’s crown as the King of Street Food? Well, it needs to adapt - and it needs to get a little cheeky.
Brainchild of husband and wife team, Sebastien and Marta, Cheeky Burger was actually a product of their real-life child and Marta’s cravings for burgers during her pregnancy! Seb told us that Marta was constantly saying to him, ‘You’re a chef - make me a BURGER! She’s my wife, she won. So we start playing in the kitchen.’ It was Marta’s burger addiction, paired with Sebastien’s classical French training (and his appearance on Masterchef The Professionals), that saw the birth of award-winning Cheeky Burger.
WHAT DOES IT MEAN TO BE CHEEKY?
The couple’s literal food baby is a cheeky little chap. It’s not just the banter with customers which is a little tongue in cheek - it’s the actual food itself. Seb and Marta love to play with flavours - especially ones that just don’t sound appealing together like a burger with peanut butter to challenge expectations… ‘My favourite is Hot Daddy,’ Marta tells us, ‘but for Sebastien it is definitely the Elvis.’ We could literally see the love in Seb’s eyes for the peanut butter burger concoction, a massive passion project for him as he admitted it took him a lot of failed attempts to develop it.
‘I have definitely made a lot of disgusting burgers with peanut butter along the way! But once you finally find that perfect combination of flavours between the spicy, the salty and the sweet with a little crispy texture… It’s just mind blowing. For me the Elvis is the best burger in the world.’
The Cheeky Burger team are renowned for creating an exclusive dish for each residency they appear at, and will be creating not one special burger for their month at W12, but one per week! Alongside their classic burgers, the special menu only available at the residency will see a Tournedos Rossini burger grace the stage, as well as a pulled duck creation and an illusion Vegan burger that will look and bleed just like a beef patty… You do not want to miss out on this experimental and innovative masterclass of burger bliss!
WHERE CAN YOU FIND THEM?
The Cheeky Burger team are wherever you want them to be. Obviously they have their regular spots on the markets (check their social profiles for more!) and at W12 this month - but if you want them for you event, they’ll pretty much come… anywhere! ‘You can find us anywhere from weddings to flipping burgers on top of the buildings in Devonshire Square,’ explains Marta, ‘We work a lot with corporates in the City, we do festivals, we do private parties - our uniqueness as a brand is that we like to think outside the box to make your event the best. Tell us what you want and need - we’ll make it happen!’
From humble beginnings, the team has grown rapidly to cater for all kinds of corporate and private catering events, London markets and festivals such as the Last Days of Shoreditch and Little Feast. Known by their clients as ‘the ones for impossible tasks’ who never say never, they believe no job or location is too difficult. They’ve catered on boats, rooftops in the City, balconies, barns, cricket fields and were even flown to St Tropez to cater for a 40th birthday party.
SHOW ME THE MENU!
With all sauces and rubs made in-house, Cheeky Burger are out to impress and give you a big slap across the face with their flavours - and you better believe they do. Take a look at what you could be feasting on at W12 from now and throughout March below. Seb and Marta will also be teasing us all with a weekly rotating special on their menu, only available at the residency:
HOW CAN I BOOK THEM?
If you want to chow down on an award-winning burger, look no further. Along the way, the team won the best burger category in the British Street Food Awards in 2016, were finalists in 2017 and were also voted TimeOut Recommended in 2018 amongst many other accolades.
Want to sample? Get down to our residency at W12 Studios from now and throughout March for a taste of this cheeky flavour-packing burger braniacs!