Feast It

Case Studies

Case Study: British Heart Foundation London To Brighton Charity Bike Ride

The Brief:

The British Heart Foundation London to Brighton charity bike-ride has taken place each summer since 1976 and involves an estimated 30,000 riders. The BHF first brought in the help of Feast It to manage a line-up of street food and drink suppliers to provide hard-earned refreshments for the riders and their friends and families. Feast It worked at the event again, managing 10 street-food suppliers, 3 coffee suppliers, and 3 bar set-ups across the Clapham and Brighton sites.

The Event Details

Client: The British Heart Foundation

Venue: Clapham Common and Brighton Beach

Event type: Charity sporting event

Number of attendees: 30,000

What Did We Do?

Feast It worked closely with the BHF team to curate a line up of food and bar suppliers to suit the demographic. Food suppliers were selected for the event based on their ability to turn around between 200-300 portions per hour, keeping queue times at a minimum whilst maintaining the Feast It standard of quality. 

Going The Extra Mile

Thanks to the data we collected at the event through our EPOS systems, we had unparalleled knowledge of the attendees' cuisine and menu-item preferences. We were able to learn from this data to improve the food offering in subsequent events to best suit this audience. 

Thanks to the data we collected at the event through our EPOS systems, we had unparalleled knowledge of the attendee's cuisine and menu-item preferences. We were able to learn from this data to improve the food and drink offering to best suit this audience, resulting in a 68% increase in sales. 

Our Supplier Line Up:

Our offering included: 

10x street food suppliers (inc. Italian, British, and South American)

1x dessert suppliers

3x coffee suppliers

3x bar set-ups 

What Did The Client Think?!

"A massive thank you to Rory who looked after all the caterers on site, he was great and knew all the production elements too, so he massively took the caterers off my hands on event day."

Learn More About Feast It For Businesses

If you would like to learn more about how we can help your business host a spectacular event, product launch or company celebration please email our Senior Partnerships Manager Lisa at [email protected] Alternatively please feel free to make an enquiry so that we can connect you with one of our dedicated event experts!